In today’s digital age, Google reviews for property managers play a crucial role in the success of your PMC. Positive reviews on platforms like Google can significantly impact a potential client’s decision-making process. As one of the nation’s largest property management companies, we understand the importance of leveraging Google reviews for property managers to establish our credibility and trustworthiness well.
In fact, we recently recorded an entire podcast on this very topic! You can give it a listen here, or read on for our strategies for boosting Google reviews as well as tips and tricks for effectively managing and responding to them.
Table of Contents
The Undeniable Impact of Online Reviews
Before diving into our tips for boosting Google reviews, it’s essential to understand why online reviews are vital for property management companies.
In today’s digital landscape, potential clients heavily rely on the experiences and opinions of others before making any decisions. That’s why platforms like Google, Facebook, Yelp, Reddit, BiggerPockets, and the Better Business Bureau have become the go-to sources for potential clients to gauge the credibility and quality of a property management company.
Positive reviews establish trust and confidence, showcasing our expertise and quality service. In other words, they might just be the deciding factor that tips the scales in your favor.
Keep in mind that online reviews also play a significant role in search engine optimization (SEO) efforts. Search engines like Google consider the quantity and quality of reviews when ranking websites. That means that a property management company with a higher number of positive reviews is likely to rank higher in search results, leading to increased visibility and organic traffic to their website.
Additionally, online reviews provide valuable insights into the strengths and areas of improvement for property management companies. By analyzing feedback from clients, you can identify patterns, address recurring issues, and enhance services. This feedback loop not only helps in retaining existing clients by showing a commitment to customer satisfaction but also attracts new clients who value transparency and responsiveness in property management services.
Our Overall Approach: Learning from the Best
So, how did we get to our 4+-star Google ratings? It wasn’t easy, and we truly started at the bottom.
Brad Larsen’s success in actively seeking reviews was a source of inspiration for us. It underscored the necessity of asking everyone for their feedback—vendors, owners, residents, and applicants alike. Good customer service was the cornerstone of receiving positive reviews, and we made it a point to ask potential residents if they felt we had earned a review from them. This approach is rooted in the concept of reciprocity; if we’ve done a commendable job, individuals are often willing to reciprocate by leaving a review.
Tips for Boosting Google Reviews
Now, for the nitty gritty.
Here are some concrete strategies we use to encourage our satisfied clients to leave reviews:
- Delivering exceptional customer service. From the initial contact to ongoing communication, we prioritize providing an outstanding experience for our clients.
- Using the right software. We leverage Podium software to actively request and manage our Google reviews. This platform allows us to streamline the process and make it simple for our clients to leave feedback.
- Soliciting reviews as a team effort. We understand that soliciting reviews shouldn’t fall solely on the shoulders of one team member. We encourage our entire team to participate in maintaining a concentrated effort in gathering reviews.
- Incentivizing the team. To further motivate our team, we implemented a rewards system that includes cash rewards, contests, and themed competitions for individuals who actively seek reviews. This fosters a positively competitive environment.
- Emphasizing proactivity. We stress the importance of being proactive and asking every satisfied client for a review. By making it a natural part of our workflow, we consistently receive valuable feedback from our clients.
Managing and Responding to Reviews
Responding to reviews, both positive and negative, is a crucial part of managing our online reputation. To ensure that we handle reviews effectively, we follow these guidelines:
- Responding promptly. We make it a priority to respond to reviews promptly, demonstrating our commitment to customer satisfaction.
- Showcasing gratitude. When responding to positive reviews, we express our sincere appreciation for the client’s feedback and highlight the value they bring to our business.
- Addressing concerns. In the case of negative reviews or constructive criticism, we approach the situation with empathy and a sincere desire to resolve any issues. We strive to turn negative experiences into positive ones.
- Keeping it professional. We always maintain a professional tone when responding to reviews, ensuring that our clients feel heard and respected.
Final Thoughts: How Property Management Companies Like Yours Can Crush Google Reviews
Here at Evernest, we like to think we’re crushing the Google review game. And you can too!
By understanding the importance of online reviews and implementing strategies like soliciting feedback from satisfied clients, leveraging software platforms like Podium, incentivizing your team, and emphasizing the significance of good customer service, you can build a strong online reputation that sets you apart from the competition.
And don’t worry. We’ll be here to help every step of the way!
Ready for More?
We know what it’s like to grow a property management business from 30 doors to more than 16,000. The journey was anything but easy, and we learned tons of lessons along the way. Our desire to share that knowledge with you motivated us to start the Evernest Property Management Show podcast, a weekly newsletter, and our monthly webinar series for property managers.
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